Proactive or reactive marketing? The influence of the internet on direct marketing

Tapp, A. (2002) Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9 (3). pp. 238-247. ISSN 1741-2439

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.jdm.3240005


Item Type:Article
Uncontrolled Keywords:database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13558
Deposited By: H. Carey
Deposited On:18 Jan 2011 10:10
Last Modified:22 Nov 2012 15:46

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