The strategic value of direct marketing: Expanding its role within the company, Paper 2.
Journal of Database Marketing & Customer Strategy Management, 9 (2).
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Publisher's URL: http://dx.doi.org/10.1057/palgrave.jdm.3240065
|Uncontrolled Keywords:||database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||18 Jan 2011 10:22|
|Last Modified:||13 Nov 2013 15:57|
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