The strategic value of direct marketing: Expanding its role within the company, Paper 2

Tapp, A. (2001) The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing & Customer Strategy Management, 9 (2). pp. 105-113. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13559

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Item Type: Article
Uncontrolled Keywords: database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 18 Jan 2011 10:22
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13559

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