The strategic value of direct marketing: What are we good at? Part 1

Tapp, A. (2001) The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9 (1). pp. 144-156. ISSN 1741-2439

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Publisher's URL: http://dx.doi.org/10.1057/palgrave.jdm.3240053


Item Type:Article
Uncontrolled Keywords:database, marketing, customer, relationship, analytical, crm, e-crm, direct, mail, telemarketing, targeting, segmentation, behavioural, analysis, systems, profiling, campaign, intelligent, e-marketing, interactive, market, modelling, e-commerce, internet, information, management, research, data, protection
Faculty/Department:Faculty of Business and Law
ID Code:13561
Deposited By: H. Carey
Deposited On:18 Jan 2011 10:24
Last Modified:13 Nov 2013 15:57

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