Scoring with the net: The cybermarketing of English football clubs

Beech, J., Chadwick , S. and Tapp, A. (2000) Scoring with the net: The cybermarketing of English football clubs. Electronic Markets: the International Journal of Electronic Commerce & Business Media , 10 (3). pp. 45-57. ISSN 1019-6781

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Publisher's URL: http://dx.doi.org/10.1080/10196780050177080


Item Type:Article
Uncontrolled Keywords:football, soccer, marketing, cybermarketing, sport, intermediation
Faculty/Department:Faculty of Business and Law
ID Code:13563
Deposited By: H. Carey
Deposited On:18 Jan 2011 11:16
Last Modified:13 Nov 2013 15:58

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