John Beech
Scoring with the net: The cybermarketing of English football clubs
Beech, John; Chadwick, Simon; Tapp, Alan
Citation
Beech, J., Chadwick, S., & Tapp, A. (2000). Scoring with the net: The cybermarketing of English football clubs. Electronic Markets, 10(3), 45-57. https://doi.org/10.1080/10196780050177080
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2000 |
Journal | Electronic Markets: the International Journal of Electronic Commerce & Business Media |
Print ISSN | 1019-6781 |
Publisher | Taylor and Francis |
Peer Reviewed | Peer Reviewed |
Volume | 10 |
Issue | 3 |
Pages | 45-57 |
DOI | https://doi.org/10.1080/10196780050177080 |
Keywords | football, soccer, marketing, cybermarketing, sport, intermediation |
Public URL | https://uwe-repository.worktribe.com/output/1094869 |
Publisher URL | http://dx.doi.org/10.1080/10196780050177080 |
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