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Scoring with the net: The cybermarketing of English football clubs

Beech, John; Chadwick, Simon; Tapp, Alan

Authors

John Beech

Simon Chadwick



Citation

Beech, J., Chadwick, S., & Tapp, A. (2000). Scoring with the net: The cybermarketing of English football clubs. Electronic Markets, 10(3), 45-57. https://doi.org/10.1080/10196780050177080

Journal Article Type Article
Publication Date Jan 1, 2000
Journal Electronic Markets: the International Journal of Electronic Commerce & Business Media
Print ISSN 1019-6781
Publisher Taylor and Francis
Peer Reviewed Peer Reviewed
Volume 10
Issue 3
Pages 45-57
DOI https://doi.org/10.1080/10196780050177080
Keywords football, soccer, marketing, cybermarketing, sport, intermediation
Public URL https://uwe-repository.worktribe.com/output/1094869
Publisher URL http://dx.doi.org/10.1080/10196780050177080