Towards a branding framework for cause, funding and need oriented charities

Tapp, A., Lindsay, G. and Sorrell , R. (1999) Towards a branding framework for cause, funding and need oriented charities. Journal of Marketing Communications, 5 (1). pp. 39-51. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/135272699345734


Item Type:Article
Uncontrolled Keywords:charity, strategic orientation, branding
Faculty/Department:Faculty of Business and Law
ID Code:13564
Deposited By: H. Carey
Deposited On:18 Jan 2011 11:20
Last Modified:13 Nov 2013 15:59

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