Towards a branding framework for cause, funding and need oriented charities

Tapp, A., Lindsay, G. and Sorrell, R. (1999) Towards a branding framework for cause, funding and need oriented charities. Journal of Marketing Communications, 5 (1). pp. 39-51. ISSN 1352-7266 Available from: http://eprints.uwe.ac.uk/13564

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Item Type: Article
Uncontrolled Keywords: charity, strategic orientation, branding
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 18 Jan 2011 11:20
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13564

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