The role of database marketing in football clubs: A case study of Coventry City F.C.

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Tapp, A. and Clowes, J. (1999) The role of database marketing in football clubs: A case study of Coventry City F.C. Journal of Database Marketing and Customer Strategy Management, 6 (4). pp. 339-355. ISSN 1741-2439 Available from: http://eprints.uwe.ac.uk/13565

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Item Type: Article
Uncontrolled Keywords: database marketing, football clubs, Coventry City F.C.
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 18 Jan 2011 11:25
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13565

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