The role of database marketing in football clubs: A case study of Coventry City F.C.

Tapp, A. and Clowes, J. (1999) The role of database marketing in football clubs: A case study of Coventry City F.C. Journal of Database Marketing and Customer Strategy Management, 6 (4). pp. 339-355. ISSN 1741-2439

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Publisher's URL: http://www.palgrave-journals.com/dbm/index.html


Item Type:Article
Uncontrolled Keywords:database marketing, football clubs, Coventry City F.C.
Faculty/Department:Faculty of Business and Law
ID Code:13565
Deposited By: H. Carey
Deposited On:18 Jan 2011 11:25
Last Modified:13 Nov 2013 16:00

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