From the 4P's to the 3R's. Using relationship marketing to retain football clubs' supporters and improve income

Clowes, J. and Tapp, A. (1998) From the 4P's to the 3R's. Using relationship marketing to retain football clubs' supporters and improve income. Managing Leisure, 3 (1). pp. 18-26. ISSN 1360-6719 Available from: http://eprints.uwe.ac.uk/13577

Full text not available from this repository.

Item Type: Article
Uncontrolled Keywords: relationship marketing, football clubs, football supporters, income
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 19 Jan 2011 12:57
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13577

Statistics

Downloads
Activity Overview
0Downloads
411Hits
Origin of downloads

Additional statistics for this repository are available via IRStats2

Actions (login required)

View Item View Item