From the 4P's to the 3R's. Using relationship marketing to retain football clubs' supporters and improve income

Clowes, J. and Tapp, A. (1998) From the 4P's to the 3R's. Using relationship marketing to retain football clubs' supporters and improve income. Managing Leisure, 3 (1). pp. 18-26. ISSN 1360-6719

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Publisher's URL: http://dx.doi.org/10.1080/13606719808559322


Item Type:Article
Uncontrolled Keywords:relationship marketing, football clubs, football supporters, income
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13577
Deposited By: H. Carey
Deposited On:19 Jan 2011 12:57
Last Modified:22 Nov 2012 15:46

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