Charity brands: a qualitative study of current practice

Tapp, A. (1996) Charity brands: a qualitative study of current practice. The Journal of Non Profit and Voluntary Sector Marketing , 1 (4). pp. 327-337. ISSN 1465-4520

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Publisher's URL: http://dx.doi.org/10.1002/nvsm.6090010406


Item Type:Article
Uncontrolled Keywords:charity, brands, current practice
Faculty/Department:Faculty of Business and Law
ID Code:13578
Deposited By: H. Carey
Deposited On:19 Jan 2011 13:02
Last Modified:13 Nov 2013 16:04

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