Charity brands: a qualitative study of current practice

Tapp, A. (1996) Charity brands: a qualitative study of current practice. The Journal of Non Profit and Voluntary Sector Marketing , 1 (4). pp. 327-337. ISSN 1465-4520 Available from: http://eprints.uwe.ac.uk/13578

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Item Type: Article
Uncontrolled Keywords: charity, brands, current practice
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 19 Jan 2011 13:02
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13578

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