Charity brands: a qualitative study of current practice

Tapp, A. (1996) Charity brands: a qualitative study of current practice. The Journal of Non Profit and Voluntary Sector Marketing , 1 (4). pp. 327-337. ISSN 1465-4520

Full text not available from this repository

Publisher's URL: http://onlinelibrary.wiley.com/journal/10.1002/(IS...


Item Type:Article
Uncontrolled Keywords:charity, brands, current practice
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13578
Deposited By: H. Carey
Deposited On:19 Jan 2011 13:02
Last Modified:22 Nov 2012 15:46

Repository Staff Only: item control page
Copyright 2013 © UWE better together