The use of brand management tools in charity fundraising

Tapp, A. (1996) The use of brand management tools in charity fundraising. The Journal of Brand Management , 3 (6). pp. 400-416. ISSN 1350-231X

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Publisher's URL: http://www.palgrave-journals.com/bm/archive/index....


Item Type:Article
Uncontrolled Keywords:brand management, charity, fundraising
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13579
Deposited By: H. Carey
Deposited On:19 Jan 2011 13:04
Last Modified:22 Nov 2012 15:46

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