The use of brand management tools in charity fundraising

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Tapp, A. (1996) The use of brand management tools in charity fundraising. The Journal of Brand Management , 3 (6). pp. 400-416. ISSN 1350-231X Available from: http://eprints.uwe.ac.uk/13579

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Item Type: Article
Uncontrolled Keywords: brand management, charity, fundraising
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 19 Jan 2011 13:04
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13579

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