Exploring the link between obesity and advertising in New Zealand

Eagle, L., Bulmer, S., De Bruin, A. and Kitchen, P. J. (2004) Exploring the link between obesity and advertising in New Zealand. Journal of Marketing Communications, 10 (1). pp. 49-67. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/1352726042000207199


Item Type:Article
Uncontrolled Keywords:advertising, obesity, New Zealand
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13586
Deposited By: Professor S. Roulstone
Deposited On:22 Nov 2010 12:00
Last Modified:13 Aug 2013 03:41

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