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Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications

Eagle, Lynne; Bulmer, Sandy; Kitchen, Philip J.; Hawkins, Jacinta

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Authors

Lynne Eagle

Sandy Bulmer

Philip J. Kitchen

Jacinta Hawkins



Citation

Eagle, L., Bulmer, S., Kitchen, P. J., & Hawkins, J. (2004). Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications. Journal of Medical Marketing, 4(3), 271-287. https://doi.org/10.1057/palgrave.jmm.5040173

Journal Article Type Article
Publication Date Jan 1, 2004
Deposit Date Nov 22, 2010
Publicly Available Date Nov 7, 2016
Journal Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
Print ISSN 1745-7904
Electronic ISSN 1745-7912
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 4
Issue 3
Pages 271-287
DOI https://doi.org/10.1057/palgrave.jmm.5040173
Keywords marketing communication, obesity
Public URL https://uwe-repository.worktribe.com/output/1064637
Publisher URL http://dx.doi.org/10.1057/palgrave.jmm.5040173

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