Marketing communication implications of children's new electronic media use

Eagle, L., Bulmer, S. and De Bruin, A. (2003) Marketing communication implications of children's new electronic media use. Journal of Marketing Communication, 9 (3). pp. 129-146. ISSN 0265-0487

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Publisher's URL: http://dx.doi.org/10.1080/1352726032000088904


Item Type:Article
Uncontrolled Keywords:Marketing, communication, new electronic media, children
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13588
Deposited By: J. Crossley
Deposited On:22 Nov 2010 12:08
Last Modified:12 Aug 2013 11:44

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