Principles of direct and database marketing (4th edition)

Tapp, A. (2008) Principles of direct and database marketing (4th edition). UK: Pearson Education. ISBN 9780273713029

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Publisher's URL: http://www.pearsoned.co.uk/bookshop/detail.asp?ite...


Item Type:Book
Uncontrolled Keywords:direct, database, marketing
Faculty/Department:Faculty of Business and Law
ID Code:13616
Deposited By: H. Carey
Deposited On:26 Jan 2011 14:15
Last Modified:13 Nov 2013 16:50

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