Principles of direct and database marketing (3rd edition)

Tapp, A. (2004) Principles of direct and database marketing (3rd edition). UK: Pearson Education. ISBN 9780273683551

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Publisher's URL: http://www.pearsoned.co.uk/


Item Type:Book
Uncontrolled Keywords:direct, database, marketing
Faculty/Department:Faculty of Business and Law
ID Code:13638
Deposited By: H. Carey
Deposited On:27 Jan 2011 13:42
Last Modified:13 Nov 2013 16:50

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