Principles of direct and database marketing (3rd edition)

Tapp, A. (2004) Principles of direct and database marketing (3rd edition). UK: Pearson Education. ISBN 9780273683551 Available from: http://eprints.uwe.ac.uk/13638

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Publisher's URL: http://www.pearsoned.co.uk/
Item Type: Book
Uncontrolled Keywords: direct, database, marketing
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 27 Jan 2011 13:42
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13638

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