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The impact of e-business on on financial services marketing and marketers

Tapp, Alan

Authors



Contributors

Bryan Foss
Editor

Merlin Stone
Editor

Citation

Tapp, A. (2002). The impact of e-business on on financial services marketing and marketers. In B. Foss, & M. Stone (Eds.), CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page

Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Book Title CRM in financial services - a practical guide to making customer relationship mamagement work
ISBN 9780749436964
Keywords e-business, financial services, marketing, marketers
Public URL https://uwe-repository.worktribe.com/output/1084144
Publisher URL http://www.koganpage.com/products/crm-in-financial-services/MarketingandSales/M/CRM/M010/1000620/9780749436964/