The impact of e-business on on financial services marketing and marketers

Tapp, A. (2002) The impact of e-business on on financial services marketing and marketers. In: Foss, B. and Stone, M. , eds. (2002) CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page. ISBN 9780749436964

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Publisher's URL: http://www.koganpage.com/products/crm-in-financial...


Item Type:Book Section
Uncontrolled Keywords:e-business, financial services, marketing, marketers
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13641
Deposited By: H. Carey
Deposited On:27 Jan 2011 13:59
Last Modified:22 Nov 2012 15:46

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