Principles of Direct and Database Marketing (2nd edition)

Tapp, A. (2001) Principles of Direct and Database Marketing (2nd edition). UK: Prentice Hall. ISBN 9780273646815 Available from: http://eprints.uwe.ac.uk/13643

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Publisher's URL: http://www.pearsoned.co.uk/


Item Type:Book
Uncontrolled Keywords:direct, database, marketing
Faculty/Department:Faculty of Business and Law
ID Code:13643
Deposited By: H. Carey
Deposited On:27 Jan 2011 14:06
Last Modified:05 Jan 2017 15:10

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