Direct marketing communications

Tapp, A. (1999) Direct marketing communications. In: Picton, D. and Broderick , A., eds. (1999) Integrated marketing communications. FT Pitman (Pearson). ISBN 9780273625131

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Publisher's URL: http://www.pearsoned.co.uk


Item Type:Book Section
Uncontrolled Keywords:direct marketing, communication
Faculty/Department:Faculty of Business and Law
ID Code:13644
Deposited By: H. Carey
Deposited On:27 Jan 2011 14:15
Last Modified:13 Nov 2013 16:06

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