Direct marketing communications

Tapp, A. (1999) Direct marketing communications. In: Picton, D. and Broderick , A., eds. (1999) Integrated marketing communications. FT Pitman (Pearson). ISBN 9780273625131 Available from: http://eprints.uwe.ac.uk/13644

Full text not available from this repository.

Publisher's URL: http://www.pearsoned.co.uk
Item Type: Book Section
Uncontrolled Keywords: direct marketing, communication
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 27 Jan 2011 14:15
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13644

Statistics

Downloads
Activity Overview
0Downloads
115Hits
Origin of downloads

Additional statistics for this repository are available via IRStats2

Actions (login required)

View Item View Item