Principles of direct and database marketing (1st edition)

Tapp, A. (1998) Principles of direct and database marketing (1st edition). UK: FT Pitman (Pearson). ISBN 9780273627173 Available from: http://eprints.uwe.ac.uk/13646

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Publisher's URL: http://www.pearsoned.co.uk


Item Type:Book
Uncontrolled Keywords:direct, database, marketing
Faculty/Department:Faculty of Business and Law
ID Code:13646
Deposited By: H. Carey
Deposited On:27 Jan 2011 14:23
Last Modified:05 Jan 2017 15:10

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