Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI
Internal marketing to support social marketing: A case study from the Fire & Rescue Service
Bird, Sara; Eagle, Lynne; Tapp, Alan; Spotswood, Fiona
Authors
Lynne Eagle
Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Fiona Spotswood
Citation
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | World Social Marketing Conference |
Conference Location | Brighton |
Start Date | Sep 29, 2008 |
End Date | Sep 30, 2008 |
Peer Reviewed | Not Peer Reviewed |
Keywords | internal marketing, social marketing, case study, Fire and Rescue Service |
Public URL | https://uwe-repository.worktribe.com/output/1017060 |
Publisher URL | http://www.tcp-events.co.uk/wsmc/index.html |
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