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Internal marketing to support social marketing: A case study from the Fire & Rescue Service

Bird, Sara; Eagle, Lynne; Tapp, Alan; Spotswood, Fiona

Authors

Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI

Lynne Eagle

Fiona Spotswood



Citation

Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton

Presentation Conference Type Conference Paper (unpublished)
Conference Name World Social Marketing Conference
Conference Location Brighton
Start Date Sep 29, 2008
End Date Sep 30, 2008
Peer Reviewed Not Peer Reviewed
Keywords internal marketing, social marketing, case study, Fire and Rescue Service
Public URL https://uwe-repository.worktribe.com/output/1017060
Publisher URL http://www.tcp-events.co.uk/wsmc/index.html