Internal marketing to support social marketing: A case study from the Fire & Rescue Service

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/index.html


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:internal marketing, social marketing, case study, Fire and Rescue Service
Faculty/Department:Faculty of Business and Law
ID Code:13907
Deposited By: H. Carey
Deposited On:09 Feb 2011 12:27
Last Modified:13 Nov 2013 16:20

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