Internal marketing to support social marketing: A case study from the Fire & Rescue Service

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Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) Internal marketing to support social marketing: A case study from the Fire & Rescue Service. In: World Social Marketing Conference, Brighton, 29-30 September, 2008. Available from: http://eprints.uwe.ac.uk/13907

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: internal marketing, social marketing, case study, Fire and Rescue Service
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 09 Feb 2011 12:27
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13907

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