Does trying to do good equate to doing no harm? Ethical dimensions of social marketing

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:ethics, social marketing
Faculty/Department:Faculty of Business and Law
ID Code:13908
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:14
Last Modified:13 Nov 2013 16:20

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