Does trying to do good equate to doing no harm? Ethical dimensions of social marketing

Eagle, L. , Bird, S. , Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:ethics, social marketing
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13908
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:14
Last Modified:22 Nov 2012 15:46

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