Does trying to do good equate to doing no harm? Ethical dimensions of social marketing

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Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. In: World Social Marketing Conference, Brighton, 29-30 September 2008. Available from: http://eprints.uwe.ac.uk/13908

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ethics, social marketing
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 09 Feb 2011 13:14
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13908

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