Harvard Business Review says our elite research is irrelevant: why 'soft science' is the key to regaining leadership in marketing knowledge

Tapp, A. print, Hughes, T. print and Hughes, R. print (2006) Harvard Business Review says our elite research is irrelevant: why 'soft science' is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July, 2006. [Unpublished]

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:soft science, marketing knowledge
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:13910
Deposited By: H. print Carey
Deposited On:09 Feb 2011 13:29
Last Modified:22 Nov 2012 15:46

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