Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge

Tapp, A., Hughes, T. and Hughes, R. (2006) Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. In: Academy of Marketing Conference, London, UK, July, 2006.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:soft science, marketing knowledge
Faculty/Department:Faculty of Business and Law
ID Code:13910
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:29
Last Modified:13 Nov 2013 16:23

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