Lee, S., Sargeant, A. and Tapp, A.
Morality and markets: an exploration on the impact of charity reputation on donor intention.
Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September 2004.
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||morality, markets, charity, reputation, donor intention|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||09 Feb 2011 13:32|
|Last Modified:||13 Nov 2013 16:24|
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