Morality and markets: an exploration on the impact of charity reputation on donor intention

Lee, S., Sargeant, A. and Tapp, A. (2004) Morality and markets: an exploration on the impact of charity reputation on donor intention. In: Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK, September 2004.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:morality, markets, charity, reputation, donor intention
Faculty/Department:Faculty of Business and Law
ID Code:13911
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:32
Last Modified:13 Nov 2013 16:24

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