Why practitioners don't read our articles and what we should do about it

Tapp, A. (2004) Why practitioners don't read our articles and what we should do about it. In: Academy of Marketing Conference, Cheltenham, UK, July, 2004.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:practitioners, articles
Faculty/Department:Faculty of Business and Law
ID Code:13912
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:35
Last Modified:13 Nov 2013 16:24

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