The use of direct marketing in higher education

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Tapp, A., Hicks, K. and Stone, M. (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference , Cardiff, UK, September, 2003. Available from: http://eprints.uwe.ac.uk/13914

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: direct marketing, higher education
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 09 Feb 2011 13:39
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13914

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