The use of direct marketing in higher education

Tapp, A., Hicks, K. and Stone, M. (2003) The use of direct marketing in higher education. In: Higher Education Marketers Conference , Cardiff, UK, September, 2003.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:direct marketing, higher education
Faculty/Department:Faculty of Business and Law
ID Code:13914
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:39
Last Modified:13 Nov 2013 16:25

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