Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation

Eagle, L., McDowell, R. and Bird, S. (2011) Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:policy, public-private partnerships, social marketing, alcohol moderation
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13918
Deposited By: A. Lawson
Deposited On:08 Feb 2011 12:59
Last Modified:13 Aug 2013 18:31

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