Understanding the self-image incongruency of British non-cyclists: implications for social marketing

Leonard, S., Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

[img] Microsoft Word
29kB
[img]
Preview
PDF
482kB

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:self image, non-cyclists, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13920
Deposited By: A. Lawson
Deposited On:08 Feb 2011 13:55
Last Modified:27 May 2014 06:38

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...
Copyright 2013 © UWE better together