Understanding the self-image incongruency of British non-cyclists: implications for social marketing

Leonard, S. , Spotswood, F. and Tapp, A. (2011) Understanding the self-image incongruency of British non-cyclists: implications for social marketing. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:self image, non-cyclists, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:13920
Deposited By: A. Lawson
Deposited On:08 Feb 2011 13:55
Last Modified:22 Nov 2012 17:13

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