Brand co-creation for effective social marketing: the "lose the fags" case study

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Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13922

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: brand co-creation, social marketing
Faculty/Department: Faculty of Business and Law > Department of Business Management
Depositing User: A. Lawson
Date Deposited: 08 Feb 2011 14:04
Last Modified: 15 Aug 2018 11:08
URI: http://eprints.uwe.ac.uk/id/eprint/13922

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