Brand co-creation for effective social marketing: the "lose the fags" case study

Spotswood, F. and Tapp, A. (2011) Brand co-creation for effective social marketing: the "lose the fags" case study. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:brand co-creation, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13922
Deposited By: A. Lawson
Deposited On:08 Feb 2011 14:04
Last Modified:07 Jun 2014 14:24

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