A case study of a social marketing brand: the image of cycling in the UK

Tapp, A. , Leonard, S. , Collins, K. , Spotswood, F. , Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: the image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:cycling, image, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:13924
Deposited By: A. Lawson
Deposited On:08 Feb 2011 14:09
Last Modified:23 Nov 2012 00:15

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