A case study of a social marketing brand: the image of cycling in the UK
Tapp, A. , Leonard, S. , Collins, K. , Spotswood, F. , Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: the image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. [Unpublished]
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