A case study of a social marketing brand: The image of cycling in the UK

Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:cycling, image, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13924
Deposited By: A. Lawson
Deposited On:08 Feb 2011 14:09
Last Modified:23 May 2014 09:15

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