A case study of a social marketing brand: The image of cycling in the UK
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S. and Rhodes, C. (2011) A case study of a social marketing brand: The image of cycling in the UK. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011. Available from: http://eprints.uwe.ac.uk/13924
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