Theory development in social marketing: the advantages of an ecletic approach

Tapp, A., Pressley, A. and Collins, K. (2011) Theory development in social marketing: the advantages of an ecletic approach. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11th - 12th April, 2011.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:theory development, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13925
Deposited By: A. Lawson
Deposited On:08 Feb 2011 14:12
Last Modified:14 Nov 2013 14:32

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