From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers

Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:behaviour change, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13926
Deposited By: A. Lawson
Deposited On:08 Feb 2011 14:17
Last Modified:13 Aug 2013 10:04

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