From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers

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Tapp, A. and Spotswood, F. (2011) From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. In: The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland, 11-12 April 2011. Available from: http://eprints.uwe.ac.uk/13926

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: behaviour change, social marketing
Faculty/Department: Faculty of Business and Law > Department of Business Management
Depositing User: A. Lawson
Date Deposited: 08 Feb 2011 14:17
Last Modified: 16 May 2018 21:55
URI: http://eprints.uwe.ac.uk/id/eprint/13926

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