The changing face of marketing academia: what can we learn from commercial market research?

Tapp, A. (2002) The changing face of marketing academia: what can we learn from commercial market research? In: Academy of Marketing Conference, Nottingham, London, July, 2002.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing, academia, change, commercial market research
Faculty/Department:Faculty of Business and Law
ID Code:13930
Deposited By: H. Carey
Deposited On:09 Feb 2011 13:53
Last Modified:13 Nov 2013 16:25

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