Surf when you're winning; the use of web sites in football club marketing

Tapp, A., Chadwick, S. and Beech , J. (1999) Surf when you're winning; the use of web sites in football club marketing. In: Academy of marketing conference, Stirling, U.K., 6th-9th July, 1999.

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Publisher's URL: http://www.academyofmarketing.org/index.php?option...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:web sites, football club, marketing
Faculty/Department:Faculty of Business and Law
ID Code:13933
Deposited By: H. Carey
Deposited On:09 Feb 2011 15:35
Last Modified:13 Nov 2013 16:47

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