Surf when you're winning; the use of web sites in football club marketing

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Tapp, A., Chadwick, S. and Beech, J. (1999) Surf when you're winning; the use of web sites in football club marketing. In: Academy of marketing conference, Stirling, U.K., 6th-9th July, 1999. Available from: http://eprints.uwe.ac.uk/13933

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: web sites, football club, marketing
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 09 Feb 2011 15:35
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13933

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