Surf when you're winning; the use of web sites in football club marketing
Tapp, A., Chadwick, S. and Beech , J. (1999) Surf when you're winning; the use of web sites in football club marketing. In: Academy of marketing conference, Stirling, U.K., 6th-9th July, 1999. Available from: http://eprints.uwe.ac.uk/13933
Full text not available from this repository
Publisher's URL: http://www.academyofmarketing.org/index.php?option...