Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom

Tapp, A. and Clowes , J. (1999) Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom. In: Academy of marketing conference , Stirling, 6th - 9th, July 2009.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:database marketing, relationship strategies, supporters, Premier League, football club, United Kingdom, UK
Faculty/Department:Faculty of Business and Law
ID Code:13967
Deposited By: H. Carey
Deposited On:16 Feb 2011 10:15
Last Modified:13 Nov 2013 16:49

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