Tapp, A. and Clowes , J.
Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom.
Academy of marketing conference , Stirling, 6th - 9th, July 2009.
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||database marketing, relationship strategies, supporters, Premier League, football club, United Kingdom, UK|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||16 Feb 2011 10:15|
|Last Modified:||13 Nov 2013 16:49|
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