Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it

Collis, R. and Tapp, A. (1999) Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. In: Academy of Marketing conference , Stirling, 6th - 9th, July 1999.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:copycat branding, UK, FMCG, brand confusion, perception
Faculty/Department:Faculty of Business and Law
ID Code:13968
Deposited By: H. Carey
Deposited On:16 Feb 2011 10:12
Last Modified:13 Nov 2013 16:48

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