Collis, R. and Tapp, A.
Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it.
Academy of Marketing conference , Stirling, 6th - 9th, July 1999.
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||copycat branding, UK, FMCG, brand confusion, perception|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||16 Feb 2011 10:12|
|Last Modified:||13 Nov 2013 16:48|
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