Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it

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Collis, R. and Tapp, A. (1999) Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. In: Academy of Marketing conference , Stirling, 6th - 9th, July 1999. Available from: http://eprints.uwe.ac.uk/13968

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: copycat branding, UK, FMCG, brand confusion, perception
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 16 Feb 2011 10:12
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13968

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