Market segmentation in football clubs: an empirical investigation

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Tapp, A. and Clowes, J. (1999) Market segmentation in football clubs: an empirical investigation. In: Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,, June, 1999., pp. 66-73 Available from:

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: market segmentation, football clubs
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 16 Feb 2011 10:01
Last Modified: 05 Jan 2017 15:10


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