Market segmentation in football clubs: an empirical investigation

Tapp, A. and Clowes, J. (1999) Market segmentation in football clubs: an empirical investigation. In: Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,, June, 1999., pp. 66-73

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Publisher's URL: http://web.tiscali.it/easmorg/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:market segmentation, football clubs
Faculty/Department:Faculty of Business and Law
ID Code:13971
Deposited By: H. Carey
Deposited On:16 Feb 2011 10:01
Last Modified:13 Nov 2013 16:49

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