Relationship marketing for football clubs: A qualitative study of football supporters

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Tapp, A. and Clowes, J. (1998) Relationship marketing for football clubs: A qualitative study of football supporters. In: European association of sports management conference , Madeira, Portugal, 30th September - 4th October 1998. Available from: http://eprints.uwe.ac.uk/13973

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: relationship marketing, football clubs, football supporters
Faculty/Department: Faculty of Business and Law
Depositing User: H. Carey
Date Deposited: 16 Feb 2011 09:53
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/13973

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