Relationship marketing for football clubs: A qualitative study of football supporters

Tapp, A. and Clowes, J. (1998) Relationship marketing for football clubs: A qualitative study of football supporters. In: European association of sports management conference , Madeira, Portugal, 30th September - 4th October 1998.

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Publisher's URL: http://web.tiscali.it/easmorg/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:relationship marketing, football clubs, football supporters
Faculty/Department:Faculty of Business and Law
ID Code:13973
Deposited By: H. Carey
Deposited On:16 Feb 2011 09:53
Last Modified:13 Nov 2013 16:50

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