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Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Dens, N., Pelsmacker, P. D. and Eagle, L. (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616 Available from: http://eprints.uwe.ac.uk/13980

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Publisher's URL: http://dx.doi.org/10.1108/17473610710733730


Item Type:Article
Uncontrolled Keywords:advertising, children’s television, Belgium, parental attitude
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13980
Deposited By: A. Lawson
Deposited On:15 Feb 2011 11:46
Last Modified:31 Jan 2016 01:39

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