Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium

Dens, N. , Pelsmacker, P. D. and Eagle, L. (2007) Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium. Young Consumers: Insight and Ideas for Responsible Marketers, 8 (1). pp. 7-18. ISSN 1747-3616

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Publisher's URL: http://dx.doi.org/10.1108/17473610710733730


Item Type:Article
Uncontrolled Keywords:advertising, children’s television, Belgium, parental attitude
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School > Bristol Social Marketing Centre
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:13980
Deposited By: A. Lawson
Deposited On:15 Feb 2011 11:46
Last Modified:23 Nov 2012 10:56

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