Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena?

Lloyd, J. (2005) Square peg, round hole? Can marketing-based concepts such as the 'product' and the 'marketing mix' have a useful role in the political arena? Journal of Nonprofit & Public Sector Marketing, 14 (1/2). pp. 27-46. ISSN 1049-5142

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Publisher's URL: http://dx.doi.org/10.1300/J054v14n01_03


Item Type:Article
Uncontrolled Keywords:political marketing, marketing mix, product, product anatomy
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:13983
Deposited By: A. Lawson
Deposited On:15 Feb 2011 12:04
Last Modified:12 Aug 2013 08:05

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