Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand

Young, B. M., de Bruin, A. and Eagle, L. (2003) Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19 (3). pp. 475-490. ISSN 0267-257X

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Publisher's URL: http://www.informaworld.com/smpp/title~content=t91...


Item Type:Article
Uncontrolled Keywords:advertising, children
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14121
Deposited By: A. Lawson
Deposited On:28 Mar 2011 10:39
Last Modified:12 Aug 2013 10:17

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