Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand

Young, B. M. , de Bruin, A. and Eagle, L. (2003) Attitudes of parents toward advertising to children in the UK, Sweden and New Zealand. Journal of Marketing Management, 19 (3). pp. 475-490. ISSN 0267-257X

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Item Type:Article
Uncontrolled Keywords:advertising, children
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14121
Deposited By: A. Lawson
Deposited On:28 Mar 2011 10:39
Last Modified:25 Nov 2012 20:00

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