Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed)

Tapp, A. (2004) Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed). Journal of Marketing Management, 20 (3-4). pp. 499-503. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/026725704323080515


Item Type:Article
Uncontrolled Keywords:book reviews, rhetoric, reality, marketing, Philip J. Kitchen
Faculty/Department:Faculty of Business and Law
ID Code:14147
Deposited By: H. Carey
Deposited On:31 Mar 2011 10:22
Last Modified:13 Nov 2013 15:45

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