Accentuating the positives or negatives: The impact of message framing on health communication effectiveness

Eagle, L. print, Kemp, G. print and Jones, S. print (2009) Accentuating the positives or negatives: The impact of message framing on health communication effectiveness. In: South West Public Health Annual Scientific Conference, Weston Super Mare, 3rd June, 2009.

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Publisher's URL: http://www.swpho.nhs.uk/resource/item.aspx?RID=471...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:message framing, health communication effectiveness
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14184
Deposited By: A. print Clarke
Deposited On:08 Apr 2011 15:08
Last Modified:22 Nov 2012 15:47

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