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Binge Drinking: A tribal brand for socio-economically disadvantaged young people?

Spotswood, Fiona; Tapp, Alan

Authors

Fiona Spotswood



Citation

Spotswood, F., & Tapp, A. (2010, April). Binge Drinking: A tribal brand for socio-economically disadvantaged young people?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium
Conference Location Barcelona, Spain
Start Date Apr 9, 2010
End Date Apr 11, 2010
Publication Date Jan 1, 2010
Peer Reviewed Peer Reviewed
Keywords binge drinking, tribal brand, socio-economically disadvantaged, young people
Public URL https://uwe-repository.worktribe.com/output/988462
Publisher URL http://www.esade.edu/research/eng/am_sig_brand_colloquium