Fiona Spotswood
Binge Drinking: A tribal brand for socio-economically disadvantaged young people?
Spotswood, Fiona; Tapp, Alan
Citation
Spotswood, F., & Tapp, A. (2010, April). Binge Drinking: A tribal brand for socio-economically disadvantaged young people?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium |
Conference Location | Barcelona, Spain |
Start Date | Apr 9, 2010 |
End Date | Apr 11, 2010 |
Publication Date | Jan 1, 2010 |
Peer Reviewed | Peer Reviewed |
Keywords | binge drinking, tribal brand, socio-economically disadvantaged, young people |
Public URL | https://uwe-repository.worktribe.com/output/988462 |
Publisher URL | http://www.esade.edu/research/eng/am_sig_brand_colloquium |
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