Binge Drinking: A tribal brand for socio-economically disadvantaged young people?

Spotswood, F. and Tapp, A. (2010) Binge Drinking: A tribal brand for socio-economically disadvantaged young people? In: Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain, 9th - 11th April, 2010.

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Publisher's URL: http://www.esade.edu/research/eng/am_sig_brand_col...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:binge drinking, tribal brand, socio-economically disadvantaged, young people
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14190
Deposited By: A. Clarke
Deposited On:11 Apr 2011 10:34
Last Modified:22 May 2014 14:12

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