Keeping the baby and the bathwater: Scoping a new model of political brand communication.
8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, June 2009.
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|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Awarded the ‘Best Paper in Conference’ award|
|Uncontrolled Keywords:||political brand communication|
|Faculty/Department:||Faculty of Business and Law > Department of Business Management|
|Deposited On:||11 Apr 2011 10:50|
|Last Modified:||12 Aug 2013 08:05|
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