Keeping the baby and the bathwater: Scoping a new model of political brand communication

Lloyd, J. (2009) Keeping the baby and the bathwater: Scoping a new model of political brand communication. In: 8th International Congress of the International Association on Public and Non-profit Marketing, Valencia, Spain, June 2009.

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Item Type:Conference or Workshop Item (Paper)
Additional Information:Awarded the ‘Best Paper in Conference’ award
Uncontrolled Keywords:political brand communication
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14192
Deposited By: A. Clarke
Deposited On:11 Apr 2011 10:50
Last Modified:22 Nov 2012 15:47

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