Does trying to do good equate to doing no harm? Ethical dimensions to social marketing

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:ethical dimensions, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14194
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:00
Last Modified:12 Aug 2013 08:05

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