Does trying to do good equate to doing no harm? Ethical dimensions to social marketing

Eagle, L. print, Bird, S. print, Tapp, A. print and Spotswood, F. print (2009) Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. In: Academy of Marketing Science Conference, Oslo, Norway, 2009.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:ethical dimensions, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14194
Deposited By: A. print Clarke
Deposited On:11 Apr 2011 11:00
Last Modified:22 Nov 2012 15:47

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