Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Kemp, G. and Eagle, L. (2008) Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. In: 8th International Congress on Public and Nonprofit Marketing , Szeged, Hungary, June 2008.

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Item Type:Conference or Workshop Item (Paper)
Additional Information:Awarded the ‘Best Paper in Conference’ award and published in The International Review on Public and Nonprofit Marketing.
Uncontrolled Keywords:functional health literacy, social marketing, interventions
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14196
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:12
Last Modified:12 Aug 2013 08:05

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