Kemp, G. and Eagle, L.
Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions.
8th International Congress on Public and Nonprofit Marketing , Szeged, Hungary, June 2008.
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|Item Type:||Conference or Workshop Item (Paper)|
|Additional Information:||Awarded the ‘Best Paper in Conference’ award and published in The International Review on Public and Nonprofit Marketing.|
|Uncontrolled Keywords:||functional health literacy, social marketing, interventions|
|Faculty/Department:||Faculty of Business and Law > Department of Business Management|
|Deposited On:||11 Apr 2011 11:12|
|Last Modified:||12 Aug 2013 08:05|
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