Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001
Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
Kemp, Gill; Eagle, Lynne
Authors
Lynne Eagle
Citation
Kemp, G., & Eagle, L. (2008, June). Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. Paper presented at 8th International Congress on Public and Nonprofit Marketing, Szeged, Hungary
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 8th International Congress on Public and Nonprofit Marketing |
Conference Location | Szeged, Hungary |
Start Date | Jun 1, 2008 |
End Date | Jun 1, 2008 |
Publication Date | Jan 1, 2008 |
Peer Reviewed | Peer Reviewed |
Keywords | functional health literacy, social marketing, interventions |
Public URL | https://uwe-repository.worktribe.com/output/1019677 |
Additional Information | Additional Information : Awarded the ‘Best Paper in Conference’ award and published in The International Review on Public and Nonprofit Marketing. |
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