Skip to main content

Research Repository

Advanced Search

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Kemp, Gill; Eagle, Lynne

Authors

Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001

Lynne Eagle



Citation

Kemp, G., & Eagle, L. (2008, June). Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions. Paper presented at 8th International Congress on Public and Nonprofit Marketing, Szeged, Hungary

Presentation Conference Type Conference Paper (unpublished)
Conference Name 8th International Congress on Public and Nonprofit Marketing
Conference Location Szeged, Hungary
Start Date Jun 1, 2008
End Date Jun 1, 2008
Publication Date Jan 1, 2008
Peer Reviewed Peer Reviewed
Keywords functional health literacy, social marketing, interventions
Public URL https://uwe-repository.worktribe.com/output/1019677
Additional Information Additional Information : Awarded the ‘Best Paper in Conference’ award and published in The International Review on Public and Nonprofit Marketing.