A good theory – But does it work in practice? A critique of the transtheoretical model

Eagle, L., Bird, S., Tapp, A. and Spotswood, F. (2008) A good theory – But does it work in practice? A critique of the transtheoretical model. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:transtheoretical model
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14197
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:18
Last Modified:22 May 2014 14:12

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