The need for effective internal marketing to support external social marketing strategies

Bird, S. , Eagle, L. , Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

Full text not available from this repository

Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:internal marketing, social marketing strategies
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14198
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:22
Last Modified:22 Nov 2012 15:47

Repository Staff Only: item control page
Copyright 2013 © UWE better together