The need for effective internal marketing to support external social marketing strategies

Bird, S., Eagle, L., Tapp, A. and Spotswood, F. (2008) The need for effective internal marketing to support external social marketing strategies. In: World Social Marketing Conference, Brighton, UK, 29-30 September, 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:internal marketing, social marketing strategies
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14198
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:22
Last Modified:22 May 2014 14:12

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