Ebi Marandi
Relationship marketing in consumer markets: The paradigm that refused to shift.
Marandi, Ebi; Robson, J.
Authors
J. Robson
Citation
Marandi, E., & Robson, J. (2008, June). Relationship marketing in consumer markets: The paradigm that refused to shift. Paper presented at Academy of Marketing Conference 2008, Aberdeen
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | Academy of Marketing Conference 2008 |
Conference Location | Aberdeen |
Start Date | Jun 8, 2008 |
End Date | Jun 8, 2008 |
Publication Date | Jan 1, 2008 |
Peer Reviewed | Peer Reviewed |
Keywords | relationship marketing, consumer markets, paradigm |
Public URL | https://uwe-repository.worktribe.com/output/1020175 |
Publisher URL | http://www2.rgu.ac.uk/am2008/ |