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Relationship marketing in consumer markets: The paradigm that refused to shift.

Marandi, Ebi; Robson, J.

Authors

Ebi Marandi

J. Robson



Citation

Marandi, E., & Robson, J. (2008, June). Relationship marketing in consumer markets: The paradigm that refused to shift. Paper presented at Academy of Marketing Conference 2008, Aberdeen

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference 2008
Conference Location Aberdeen
Start Date Jun 8, 2008
End Date Jun 8, 2008
Publication Date Jan 1, 2008
Peer Reviewed Peer Reviewed
Keywords relationship marketing, consumer markets, paradigm
Public URL https://uwe-repository.worktribe.com/output/1020175
Publisher URL http://www2.rgu.ac.uk/am2008/




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