Relationship marketing in consumer markets: The paradigm that refused to shift.

Marandi, E. and Robson, J. (2008) Relationship marketing in consumer markets: The paradigm that refused to shift. In: Academy of Marketing Conference 2008, Aberdeen, 2008.

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Publisher's URL: http://www2.rgu.ac.uk/am2008/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:relationship marketing, consumer markets, paradigm
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:14200
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:34
Last Modified:22 Nov 2012 15:47

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