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Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007. Available from: http://eprints.uwe.ac.uk/14202 Full text not available from this repository Publisher's URL: http://www.cmc-conference.com/
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