Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:cosmetics, medication, advertising claims
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14202
Deposited By: A. Clarke
Deposited On:11 Apr 2011 11:48
Last Modified:12 Aug 2013 08:05

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