Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising

Brennan, R., Dahl, S., Eagle, L. and Mourouti, O. (2007) Permissible puffery, prevarication or piffle: Claims in cosmetics and medication advertising. In: Corporate and Marketing Communications Conference (CMC), London, UK, 2007. Available from: http://eprints.uwe.ac.uk/14202

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Publisher's URL: http://www.cmc-conference.com/

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	cosmetics, medication, advertising claims
Faculty/Department:	Faculty of Business and Law > Department of Business Management
ID Code:	14202
Deposited By:	A. Clarke
Deposited On:	11 Apr 2011 11:48
Last Modified:	05 Jan 2017 15:10

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