Negative brands in the political market

Lloyd, J. (2006) Negative brands in the political market. In: Academy of Marketing Conference, London, UK, 2006.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:negative brands, political market
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:14205
Deposited By: A. Clarke
Deposited On:11 Apr 2011 12:08
Last Modified:12 Aug 2013 08:05

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